Welcome to crowd.
I'm Gareth Foster. I've spent 25 years leading marketing at Director and VP level across some of the world's best known businesses, such as Electronic Arts, GlaxoSmithKline, Travelport, Just Group and more. I've built marketing functions from scratch, led global teams across multiple markets, delivered digital transformation inside complex and regulated environments, and held P&L accountability throughout. I've launched first-to-market products, grown market share measurably, and built the kind of data-driven marketing infrastructure that compounds over time.
Why does crowd. exsist?
Most growing businesses hit the same wall. They need senior marketing leadership but they're not ready for a full-time CMO. The salary is significant, the onboarding takes months, and if it doesn't work out you're back to square one. So marketing either gets handed to someone who's stretched too thin, outsourced to an agency that doesn't really understand the business, or it just doesn't get the leadership it needs.
crowd. exists to solve that problem.
What I've learned across all of it is that great marketing isn't complicated. It starts with understanding your audience deeply, building a strategy rooted in data and commercial reality, and then executing with pace and discipline. The businesses that get that right grow. The ones that don't spend a lot of money standing still.
crowd. brings that experience directly into your business, on your terms. Whether you need a Fractional CMO to own your marketing strategy and lead your team, a consultant to diagnose what's not working and build a clear path forward, or a mentor to help your marketing team level up, we flex to what you actually need.
You get the strategic leadership of a seasoned CMO without the full-time overhead. The pattern recognition of someone who has built this before, for businesses at every stage of growth. And a genuine commitment to outcomes rather than activity.
No committees. No politics. Just marketing that moves the needle.
If that sounds like what you need, let's talk
Contact
I'm always looking for new and exciting opportunities. Let's connect.